Social media is not only made for posting pictures but the engagement that you perform with your customers helps you strengthen the relationships with them. When customers engage with your brand on social media through comments or through Direct Messages, it’s important to create a relationship with them as it’s an opportunity to reach your potential audience. Always answer the questions politely and respond playfully wherever it is appropriate and go beyond to offer excellent customer service.
Social media engagement is also a way to build the base for customer loyalty! Helping your customers when they are in need, or providing them with the exact customization of their product will help you build a relationship with them for years! This increases the trust and love that the customer possesses for your brand.
Social media engagement also helps increase your amount of sales in a phenomenal way! Being active on social media, respectfully responding to all the comments and queries by your audience, and making the customers feel confident about the purchase from your store with less of negative comments and reviews available on other pages helps you grow your sales in no time! Avoid making every response about products and prices but you can always suggest a recommend your products when asked! Don’t worry! The sales will come naturally!